Photo: Wren Writing won the Busy Baby First Step Award at the Ignite Cup, a regional pitch competition.
Alira Coffman is the owner of Wren Writing in Byron. She has developed her growth plans through The Prosperity Initiative.
Tell us about your business.
Wren Writing is an all-in-one software platform designed to support authors at every stage of the journey, from pre-publication to post. Our goal is to create a creative hub where authors can plot, write, share, format and market their books all in one place.
How did your business get started?
Wren Writing actually started as a spreadsheet! I was tracking my writing sprints and word count goals in an honestly kind of scary Google Sheet. One night, I looked at it and thought, “Wait … I’ve been an engineer for over a decade. Why am I still doing this manually?” That question sparked the idea, and from there it evolved into a full suite of tools I can’t wait to share with other authors.
How has your participation in The Prosperity Initiative helped your business grow?
The participation in The Prosperity Initiative has connected us with experts we need to help us grow! For example, we’re working closely with our mentor, Wendy, to develop a targeted marketing plan as we gear up for our hard launch.
Is there anything else you’d like to share?
We’re actively looking for beta users! If you’re an author and interested in trying out Wren Writing, please reach out to us at support@wrenwriting.com! We’d love to hear from you.
Southern Minnesota Initiative Foundation’s Prosperity Initiative program promotes inclusive entrepreneurship and business growth in a 20-county region of southern Minnesota. This program supports entrepreneurs from racial or ethnic minority groups and/or who identify as women, veterans, persons with a disability, people with income below the federal poverty threshold, LGBTQIA+ persons.
